Magnetica Advertising Blog

How to delete an ad on LinkedIn

December 4, 2019 - Marcel Odena

When creating a campaign on LinkedIn, you’ll sometimes create an ad you later want to delete. If that’s the case, you should know there are two ways to remove an ad on LinkedIn: one option is to remove the ad from your company’s Linkedin page and the other is to remove the ad from the […]

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LinkedIn Tech Focus 2019 ideas

October 27, 2019 - Marcel Odena

On Thursday, October 17, 2019, LinkedIn organised an event for the technology sector in London called “Tech Focus”. I felt fortunate and honoured to be invited by the LinkedIn team, and the experience was totally worthwhile. All the speakers were highly impressive, both in what they said and in the way they explained themselves (one […]

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What’s New For LinkedIn Ads In September 2019

October 6, 2019 - Marcel Odena

LinkedIn Ads made two significant changes to the platform in September 2019: (1) it added the three campaign objectives that were missing in the campaign manager interface, and (2) it modified how you pay for clicks in certain campaign types. These changes have been rolled out gradually among Linkedin marketing accounts. Some already saw the […]

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What’s New in LinkedIn Ads for Q2 of 2019

July 7, 2019 - Marcel Odena

LinkedIn has been releasing new features over the last few months, some of which they’ve announced officially, while others have gone unnoticed. In fact, it’s not that uncommon to suddenly notice a new option that wasn’t there yesterday when working on your LinkedIn campaigns, which is awesome! Without further ado, I present the new features […]

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The Ultimate Guide to LinkedIn Advertising

June 10, 2019 - Marcel Odena

We have written The Ultimate Guide to LinkedIn Advertising so you can learn everything you need to know to advertise on LinkedIn. The LinkedIn Advertising guide includes these chapters: Introduction to Advertising on LinkedIn Types of LinkedIn Campaigns Types of LinkedIn Ads Targeting options on LinkedIn The Ultimate Guide to LinkedIn Advertising has been written […]

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Considerations for integrating Linkedin with HubSpot (part 2)

June 2, 2019 - Marcel Odena

LinkedIn announced the integration of LinkedIn Ads with HubSpot in February 2019. The advantages are numerous, one of the most significant being the ability to use HubSpot contact lists (smart lists) that meet specific criteria as the audiences of our LinkedIn campaigns. Another huge benefit is that leads coming from native Linkedin forms, better known […]

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Essential roles in the marketing department to grow a SaaS B2B Company

April 14, 2019 - Marcel Odena

When trying to grow a SaaS B2B company quickly, it’s crucial to have a great marketing team at hand to focus on corporate objectives. But how can we put a good one together? The first thing is to identify the roles and responsibilities of all the people who form the team. 1. Marketing Director The […]

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Red Points gets a 38 million dollar investment. 5 marketing lessons we’ve learned

April 7, 2019 - Marcel Odena

Red Points has secured an investment round worth 38 million dollars. Various media outlets have published the acquisition, from from Red Points’ own press page to the prestigious TechCrunch. This is pretty big news in the industry because it isn’t easy for a start-up to reach such great heights. Red Points protects online brands against […]

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