Magnetica Advertising Blog

What I learned in my first 100 days at Magnetica Advertising

December 28, 2018 - Anna Herrera

I wanted to take the opportunity of my first publication, and taking into account the dates on which we are, to emphasize everything learned in 2018 with Magnetica Advertising, about the wide universe that is the digital marketing and that involves disciplines as fascinating as the PPC (pay per click) and B2B lead generation. The […]

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How to use Account Based Marketing (ABM) to influence and get your ideal clients

December 7, 2018 - Marcel Odena

The strategy of Account Based Marketing (ABM) is to identify a series of accounts or key companies to focus both marketing and sales efforts and thus maximize the chances of getting those accounts as customers . Both the CEO of your company, as the director of marketing and sales, known (or should known) the list […]

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Inbound Marketing Best Practices to Generate Sales Leads

December 3, 2018 - Marcel Odena

Generating sales from marketing is a very complete sport. You have to master several facets of marketing and make them work together so that the message we convey is consistent across all channels. Getting a sale from someone who already knows he want our product / service is easy. The tricky thing is to get […]

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Remarketing (retargeting) campaigns ideas to generate more sales

November 25, 2018 - Marcel Odena

Remarketing campaigns are an essential tool to contribute through pay per click advertising (PPC) to direct users along the path from discovering your company (awareness phase) until they decide to buy your product or service (purchase phase). This is called the “customer journey”, the journey that the user makes until becoming a customer. Through remarketing […]

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How to use LinkedIn Dynamic Ads to generate followers and leads

November 18, 2018 - Marcel Odena

LinkedIn Dynamic Ads have a rectangular format (300×250 pixels) and are displayed on the right side of the LinkedIn page in desktop format (on mobile phones they don’t appear). They have a privileged space since it is an area of the page that looks a lot and does not disappear immediately when we start to […]

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Our 3 favourite B2B marketing podcasts that you should listen to

November 11, 2018 - Marcel Odena

Podcasts are a great way to consume content on the topics that we like. Nowadays there are podcasts on almost all imaginable themes and podcasts related to marketing could not be less. There are dozens, hundreds, in Spanish, in English, in other languages. Some are focused on PPC, focused on SEO, other are more general […]

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New objective-based campaign creation flow in LinkedIn Campaign Manager

November 2, 2018 - Marcel Odena

LinkedIn has begun to gradually release for some accounts the new interface for creating campaigns on LinkedIn (Objective-based) designed to create campaigns based on a flow based on objectives (“New objective-based campaign creation”). This means that when creating a campaign on LinkedIn with the new interface, we must specify what goal we want to achieve […]

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Why you need to create a strategy to push your leads through the sales funnel

October 25, 2018 - Marcel Odena

In this article I would like to talk about the need to create a strategy to push leads in the sales funnel . If you are developing a lead generation strategy based on content marketing, it is very likely that you will get many leads from people interested in the content that you offer them […]

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