Magnetica Advertising Blog

Remarketing (retargeting) campaigns ideas to generate more sales

November 25, 2018 - Marcel Odena

Remarketing campaigns are an essential tool to contribute through pay per click advertising (PPC) to direct users along the path from discovering your company (awareness phase) until they decide to buy your product or service (purchase phase). This is called the “customer journey”, the journey that the user makes until becoming a customer. Through remarketing […]

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How to use LinkedIn Dynamic Ads to generate followers and leads

November 18, 2018 - Marcel Odena

LinkedIn Dynamic Ads have a rectangular format (300×250 pixels) and are displayed on the right side of the LinkedIn page in desktop format (on mobile phones they don’t appear). They have a privileged space since it is an area of the page that looks a lot and does not disappear immediately when we start to […]

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Our 3 favourite B2B marketing podcasts that you should listen to

November 11, 2018 - Marcel Odena

Podcasts are a great way to consume content on the topics that we like. Nowadays there are podcasts on almost all imaginable themes and podcasts related to marketing could not be less. There are dozens, hundreds, in Spanish, in English, in other languages. Some are focused on PPC, focused on SEO, other are more general […]

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New objective-based campaign creation flow in LinkedIn Campaign Manager

November 2, 2018 - Marcel Odena

LinkedIn has begun to gradually release for some accounts the new interface for creating campaigns on LinkedIn (Objective-based) designed to create campaigns based on a flow based on objectives (“New objective-based campaign creation”). This means that when creating a campaign on LinkedIn with the new interface, we must specify what goal we want to achieve […]

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Why you need to create a strategy to push your leads through the sales funnel

October 25, 2018 - Marcel Odena

In this article I would like to talk about the need to create a strategy to push leads in the sales funnel . If you are developing a lead generation strategy based on content marketing, it is very likely that you will get many leads from people interested in the content that you offer them […]

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How to optimize B2B Pay Per Click campaigns

October 19, 2018 - Marcel Odena

To optimize B2B pay-per-click campaigns, we must take into account the main metrics that have to do with generating business, such as the number of sales, the amount of sales and the number of qualified leads thanks to which it was possible to close those sales. That is, it is necessary to analyze the sales […]

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Introducing Anna Herrera: PPC Campaign Manager at Magnetica Advertising

October 12, 2018 - Marcel Odena

This week I have the pleasure to introduce you to the new addition to the Magnetica team, Anna Herrera. Anna has been doing the PPC campaign manager program since early September this year . The road is long and full of fields to learn, PPC platforms to master. It is a lot of knowledge that […]

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Open letter: Improvement proposal for the LinkedIn Campaign Manager

October 4, 2018 - Marcel Odena

On the occasion of a Linkedin event in London this Friday, which they will explain us among other things the product roadmap, here is this open letter of improvement proposals to the Linkedin Campaign Manager. These are features that we believe would help to better manage campaigns. As I say, it is open, since what […]

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