Category: Pay Per Click

LinkedIn’s advertising platform offers multiple retargeting options, such as website visits retargeting, contact list retargeting, Lead Gen Form retargeting, Video Ads retargeting, event retargeting and company page engagement retargeting. It is a very varied range of options, some of these options immune to the problem of third-party cookies, and that allow you to implement different […]

[Article updated 02/26/2021] This article was initially written on February 21 to publicize a somewhat odd new behavior of the segment breakdown in LinkedIn’s campaign manager. As of 02/26/2021 it has been observed that the behavior of the “segment breakdown” is back to the usual, and from my point of view the desired one. Below […]

September 2020 has been a month full of changes and news for LinkedIn Ads. As for the LinkedIn platform, I would highlight the redesign of the entire interface. As for the advertising platform, there are also great novelties, such as new forms of retargeting, new bidding options, event promotion, usability issues, etc. Here you can […]

The first quarter of 2020 is over and it is time to stop for a moment and see the LinkedIn Ads news for the first quarter of 2020. New conversation ads have been introduced and also two new company targeting options. It has been a quarter marked by the emergence of the Coronavirus, which has quickly […]

LinkedIn video ads are great—they’ve got all the pluses of the audiovisual format along with the advantages of the LinkedIn platform in terms of targeting users and reaching our target audience. The objective of advertising is to reach our target audience at the right time with the right message. Through LinkedIn video ads, we can […]

“Audience expansion” and “LinkedIn audience network” are two options that appear in the LinkedIn Campaign settings. We can choose to enable or disable them; they’re enabled by default when you create a new campaign. So what do these two options mean? What are they for? And what criteria should we consider when deciding to enable […]

We have written The Ultimate Guide to LinkedIn Advertising so you can learn everything you need to know to advertise on LinkedIn. The LinkedIn Advertising guide includes these chapters: Introduction to Advertising on LinkedIn Types of LinkedIn Campaigns Types of LinkedIn Ads Targeting options on LinkedIn The Ultimate Guide to LinkedIn Advertising has been written […]

When trying to grow a SaaS B2B company quickly, it’s crucial to have a great marketing team at hand to focus on corporate objectives. But how can we put a good one together? The first thing is to identify the roles and responsibilities of all the people who form the team. 1. Marketing Director The […]

The strategy of Account Based Marketing (ABM) is to identify a series of accounts or key companies to focus both marketing and sales efforts and thus maximize the chances of getting those accounts as customers . Both the CEO of your company, as the director of marketing and sales, known (or should known) the list […]

To optimize B2B pay-per-click campaigns, we must take into account the main metrics that have to do with generating business, such as the number of sales, the amount of sales and the number of qualified leads thanks to which it was possible to close those sales. That is, it is necessary to analyze the sales […]

Is the PPC world sexy? When you say that you do PPC advertising, what face do people put on? Well in my case if someone outside the advertising sector asks me what I do, I don’t even joke around and say “PPC”, because I know he would not understand me and it would be a […]

Knowing how to determine the origin of your leads in a Pay Per Click (PPC) campaign is crucial when evaluating which channels are contributing the most towards lead generation and, therefore, business generation. When a valuable contact (a lead), A.K.A a potential buyer, enters your lead management tool, you want to know precisely how and […]

In the previous article we talked about 3 ways to grow a technology startup (although it can also apply to other types of more conventional companies). One of the ways we explained is perhaps the most intuitive: getting more customers, that is, getting more sales, more contracts that entail an increase in recurring income for […]