Category: B2B Marketing

Yesterday, I had a call with someone who showed interest in Magnetica’s services. In marketing-sales terms, this person would be called a “prospect,” and the call would be referred to as a “discovery call,” a quick conversation to see if there’s a business opportunity or not (and then move on). However, the situation didn’t quite […]

COVID-19 has changed everything. We had built a society that was apparently robust, mature, immune, and a virus-like COVID-19 was enough to put every country in the world in check. The ease with which the virus spreads by the respiratory route makes it fearsome, and hence one of the main recommendations is confinement, staying home until this happens. Go […]

When trying to grow a SaaS B2B company quickly, it’s crucial to have a great marketing team at hand to focus on corporate objectives. But how can we put a good one together? The first thing is to identify the roles and responsibilities of all the people who form the team. 1. Marketing Director The […]

Red Points has secured an investment round worth 38 million dollars. Various media outlets have published the acquisition, from from Red Points’ own press page to the prestigious TechCrunch. This is pretty big news in the industry because it isn’t easy for a start-up to reach such great heights. Red Points protects online brands against […]

It’s hard to improve something you haven’t measured. In the marketing and sales industry, as in many other sectors, dozens of metrics have been defined to measure the performance of an activity and analyze ways to improve it. Boosting sales is normally one of the primary metrics a company will focus on. Starting with the […]

Tenacity, commitment, conviction, inspiration, devotion. These are indispensable words to do things in life in a regular and sustained way. Think for a moment about something that you have done continuously in your life: prepare yourself physically for a sport? study to get some certificates? do meditation? do yoga? learn a language? play an instrument? […]

In this increasingly saturated world of information the hardest thing is often to get the attention of our target audience . It happens in the field of digital marketing and happens in life itself. Has not happened to you to enter Netflix, Amazon Prime, etc., start looking for a movie and spend more than half […]

2018 is over and following the inertia of taking stock of 2018 of what has been accomplished, we want to summarize the articles that we have published in the Magnetica Advertising Blog . It has been many hours of dedication, thousands of words put one behind the other to weave a theory of doing good […]

Generating sales from marketing is a very complete sport. You have to master several facets of marketing and make them work together so that the message we convey is consistent across all channels. Getting a sale from someone who already knows he want our product / service is easy. The tricky thing is to get […]

Remarketing campaigns are an essential tool to contribute through pay per click advertising (PPC) to direct users along the path from discovering your company (awareness phase) until they decide to buy your product or service (purchase phase). This is called the “customer journey”, the journey that the user makes until becoming a customer. Through remarketing […]

Podcasts are a great way to consume content on the topics that we like. Nowadays there are podcasts on almost all imaginable themes and podcasts related to marketing could not be less. There are dozens, hundreds, in Spanish, in English, in other languages. Some are focused on PPC, focused on SEO, other are more general […]

In this article I would like to talk about the need to create a strategy to push leads in the sales funnel . If you are developing a lead generation strategy based on content marketing, it is very likely that you will get many leads from people interested in the content that you offer them […]

HubSpot is a tool designed for marketing , a global leader, both in the adoption of its use and all the features it offers. Not only it has very good features but also the implementation of these features in the tool is very successful, it is very easy to use. Its founders could be said […]

The marketing department has traditionally been responsible for many functions in companies, from managing the website, maintaining the blog, sending mailings, merchandising topics, etc. But marketing is increasingly being asked to be accountable in terms of business generation ( sales pipeline ). If marketing manages a monthly budget of 100,000 € (100k), how much revenue it generates […]

Where is the limit between the responsibilities of the marketing department and the sales department? From my point of view the main function of the sales department is to sell, generate contracts (deals) that in return generate income and if it can be recurrent for the company better (ARR – Annual Recurring Revenue). The main […]