Guide on how to make a Google Ads Account (AdWords) Audit

January 5, 2019 - Marcel Odena

To appear in top positions in Google with Google Ads (AdWords) may seem easy at first, it may seem that you have to simply add several keywords, write an ad in whatever way “et voilà”. And certainly, the Google Ads platform is designed so that it can be made that easy, when starting the creation of […]

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Basic concepts about Google Adwords

February 13, 2017 - Marcel Odena

Learn the basic concepts of Google Adwords that you will need to intelligently structure campaigns as well as to interpret campaign data to improve them. Many of these concepts will be asked in the Google Adwords basics exam, also called “Fundamentals”. This article aims to explain the concepts in a didactic way so that later […]

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Call tracking methods in Google Adwords

July 22, 2016 - Marcel Odena

Measuring calls from Google Adwords ads, and other advertising platforms, is very important to calculate the return on investment that is made in advertising . The method of using a Google forwarding phone number is a very good option to achieve this goal, in this article we explain how it works. <! – more -> […]

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