Magnetica Advertising Blog

The Complete Guide to LinkedIn Sponsored Content

January 13, 2019 - Marcel Odena

LinkedIn sponsored content ads are very similar as regular publications in our LinkedIn feed, you see a small text and an image (banner). But the big difference is that we can segment who we want to show the ad, so that the publication has a much greater scope. If as a result of the segmentation […]

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The Definitive Google AdWords Audit Guide

January 5, 2019 - Marcel Odena

To appear in top positions in Google with Google Ads (AdWords) may seem easy at first, it may seem that you have to simply add several keywords, write an ad in whatever way “et voilà”. And certainly, the Google Ads platform is designed so that it can be made that easy, when starting the creation of […]

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What I learned in my first 100 days at Magnetica Advertising

December 28, 2018 - Marcel Odena

I wanted to take the opportunity of my first publication, and taking into account the dates on which we are, to emphasize everything learned in 2018 with Magnetica Advertising, about the wide universe that is the digital marketing and that involves disciplines as fascinating as the PPC (pay per click) and B2B lead generation. The […]

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The Magnetica Advertising Blog’s Posts of 2018

December 23, 2018 - Marcel Odena

2018 is over and following the inertia of taking stock of 2018 of what has been accomplished, we want to summarize the articles that we have published in the Magnetica Advertising Blog . It has been many hours of dedication, thousands of words put one behind the other to weave a theory of doing good […]

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How to use Account Based Marketing (ABM) to influence and get your ideal clients

December 7, 2018 - Marcel Odena

The strategy of Account Based Marketing (ABM) is to identify a series of accounts or key companies to focus both marketing and sales efforts and thus maximize the chances of getting those accounts as customers . Both the CEO of your company, as the director of marketing and sales, known (or should known) the list […]

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7 Inbound Marketing Best Practices to Generate Leads

December 3, 2018 - Marcel Odena

Generating sales from marketing is a very complete sport. You have to master several facets of marketing and make them work together so that the message we convey is consistent across all channels. Getting a sale from someone who already knows he want our product / service is easy. The tricky thing is to get […]

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3 Retargeting Campaign Ideas to Generate More Sales

November 25, 2018 - Marcel Odena

Remarketing campaigns are an essential tool to contribute through pay per click advertising (PPC) to direct users along the path from discovering your company (awareness phase) until they decide to buy your product or service (purchase phase). This is called the “customer journey”, the journey that the user makes until becoming a customer. Through remarketing […]

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How to use LinkedIn Dynamic Ads to generate followers and leads

November 18, 2018 - Marcel Odena

LinkedIn Dynamic Ads have a rectangular format (300×250 pixels) and are displayed on the right side of the LinkedIn page in desktop format (on mobile phones they don’t appear). They have a privileged space since it is an area of the page that looks a lot and does not disappear immediately when we start to […]

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