Magnetica Advertising Blog

On the occasion of a Linkedin event in London this Friday, which they will explain us among other things the product roadmap, here is this open letter of improvement proposals to the Linkedin Campaign Manager. These are features that we believe would help to better manage campaigns. As I say, it is open, since what […]

HubSpot is a tool designed for marketing , a global leader, both in the adoption of its use and all the features it offers. Not only it has very good features but also the implementation of these features in the tool is very successful, it is very easy to use. Its founders could be said […]

The marketing department has traditionally been responsible for many functions in companies, from managing the website, maintaining the blog, sending mailings, merchandising topics, etc. But marketing is increasingly being asked to be accountable in terms of business generation ( sales pipeline ). If marketing manages a monthly budget of 100,000 € (100k), how much revenue it generates […]

In July 2018, approximately, Linkedin announced that the campaign manager’s version in force at that time (old onwards) would be replaced by a new version of the interface, which for now is beta. The change of the interface to the users was apparently gradual: on the same advertising account I found that my client had […]

Where is the limit between the responsibilities of the marketing department and the sales department? From my point of view the main function of the sales department is to sell, generate contracts (deals) that in return generate income and if it can be recurrent for the company better (ARR – Annual Recurring Revenue). The main […]

Is the PPC world sexy? When you say that you do PPC advertising, what face do people put on? Well in my case if someone outside the advertising sector asks me what I do, I don’t even joke around and say “PPC”, because I know he would not understand me and it would be a […]

Knowing how to determine the origin of your leads in a Pay Per Click (PPC) campaign is crucial when evaluating which channels are contributing the most towards lead generation and, therefore, business generation. When a valuable contact (a lead), A.K.A a potential buyer, enters your lead management tool, you want to know precisely how and […]

In the previous article we talked about 3 ways to grow a technology startup (although it can also apply to other types of more conventional companies). One of the ways we explained is perhaps the most intuitive: getting more customers, that is, getting more sales, more contracts that entail an increase in recurring income for […]

Linkedin offers unparalleled advertising solutions to get B2B leads, to get leads interested or potentially interested in buying services (or products) from another company. How come ? Because Linkedin is the professional leading social network in most countries. Just as Facebook has managed to impose itself as the de facto social network for the majority […]

Generate leads for companies consists on getting contact data of people ideally with the desired professional profile in exchange for something that your company offers, typically some digital content like an ebook on some topic of interest, or an invitation to see a webinar of a reference lecturer of your industry, etc. The company is […]

Learn the basic concepts of Google Adwords that you will need to intelligently structure campaigns as well as to interpret campaign data to improve them. Many of these concepts will be asked in the Google Adwords basics exam, also called “Fundamentals”. This article aims to explain the concepts in a didactic way so that later […]

La publicidad en Linkedin funciona mediante un sistema de segmentación basado principalmente en los atributos profesionales de sus miembros.

Measuring calls from Google Adwords ads, and other advertising platforms, is very important to calculate the return on investment that is made in advertising . The method of using a Google forwarding phone number is a very good option to achieve this goal, in this article we explain how it works. <! – more -> […]