Magnetica Advertising Blog

Basic Concepts about B2B Lead Generation

May 4, 2018 - Marcel Odena

Generate leads for companies consists on getting contact data of people ideally with the desired professional profile in exchange for something that your company offers, typically some digital content like an ebook on some topic of interest, or an invitation to see a webinar of a reference lecturer of your industry, etc. The company is […]

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Basic Concepts about Google Adwords

February 13, 2017 - Marcel Odena

Learn the basic concepts of Google Adwords that you will need to intelligently structure campaigns as well as to interpret campaign data to improve them. Many of these concepts will be asked in the Google Adwords basics exam, also called “Fundamentals”. This article aims to explain the concepts in a didactic way so that later […]

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How Linkedin Advertising works

November 11, 2016 - Marcel Odena

La publicidad en Linkedin funciona mediante un sistema de segmentación basado principalmente en los atributos profesionales de sus miembros.

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Call tracking methods in Google Adwords

July 22, 2016 - Marcel Odena

Measuring calls from Google Adwords ads, and other advertising platforms, is very important to calculate the return on investment that is made in advertising . The method of using a Google forwarding phone number is a very good option to achieve this goal, in this article we explain how it works. <! – more -> […]

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