Magnetica Advertising Blog

Red Points gets a 38 million dollar investment. 5 marketing lessons we’ve learned

April 7, 2019 - Marcel Odena

Red Points has secured an investment round worth 38 million dollars. Various media outlets have published the acquisition, from from Red Points’ own press page to the prestigious TechCrunch. This is pretty big news in the industry because it isn’t easy for a start-up to reach such great heights. Red Points protects online brands against […]

Read More

Targeting Criteria on LinkedIn

March 31, 2019 - Marcel Odena

We’ve all been putting our utmost faith in the LinkedIn platform by disclosing valuable information in our professional profiles when we register. Is that the case for you? Surely you’ve told them what company you work for and in what role. You’ve undoubtedly also told them about your educational background: courses, certifications, universities, etc. These […]

Read More

Who is responsible for each stage of the B2B sales process?

March 23, 2019 - Marcel Odena

It’s hard to improve something you haven’t measured. In the marketing and sales industry, as in many other sectors, dozens of metrics have been defined to measure the performance of an activity and analyze ways to improve it. Boosting sales is normally one of the primary metrics a company will focus on. Starting with the […]

Read More

The Stages of the B2B Sales Process

March 17, 2019 - Marcel Odena

Companies that want fast growth know the secret to success lies in making sales. With sales comes revenue, which is typically recurrent, i.e., a closed sale this month will generate a monthly recurring income until the customer unsubscribes from the service. This model is typical of SaaS (Software As A Service) companies. Obviously, the product […]

Read More

Interest Targeting on LinkedIn

March 10, 2019 - Marcel Odena

Interest targeting on LinkedIn allows you to show ads to people who have specific interests. There is a list of nine major interest categories, and within each are more sub-categories – in total about 200 to choose from. While setting up a campaign on LinkedIn, we can use interest targeting to influence users who have […]

Read More

The art of connecting with your audience

March 3, 2019 - Marcel Odena

Tenacity, commitment, conviction, inspiration, devotion. These are indispensable words to do things in life in a regular and sustained way. Think for a moment about something that you have done continuously in your life: prepare yourself physically for a sport? study to get some certificates? do meditation? do yoga? learn a language? play an instrument? […]

Read More

LinkedIn Ads Integration with HubSpot – Part I

February 16, 2019 - Marcel Odena

On February 13, 2019, LinkedIn announced on its blog the integration of LinkedIn Ads with HubSpot, one of the best Marketing CRMs on the market today. So what does this mean for a company that uses HubSpot and is investing money in LinkedIn advertising? It means that you can now connect your HubSpot account with […]

Read More

The ultimate essence of things, the name

January 20, 2019 - Marcel Odena

In this increasingly saturated world of information the hardest thing is often to get the attention of our target audience . It happens in the field of digital marketing and happens in life itself. Has not happened to you to enter Netflix, Amazon Prime, etc., start looking for a movie and spend more than half […]

Read More