Red Points gets a 38 million dollar investment. 5 marketing lessons we’ve learned

April 7, 2019 - Marcel Odena

Red Points has secured an investment round worth 38 million dollars. Various media outlets have published the acquisition, from from Red Points’ own press page to the prestigious TechCrunch. This is pretty big news in the industry because it isn’t easy for a start-up to reach such great heights. Red Points protects online brands against […]

Read More

The stages of the B2B sales process

March 17, 2019 - Marcel Odena

Companies that want fast growth know the secret to success lies in making sales. With sales comes revenue, which is typically recurrent, i.e., a closed sale this month will generate a monthly recurring income until the customer unsubscribes from the service. This model is typical of SaaS (Software As A Service) companies. Obviously, the product […]

Read More

Basic concepts about B2B lead generation

May 4, 2018 - Marcel Odena

Generate leads for companies consists on getting contact data of people ideally with the desired professional profile in exchange for something that your company offers, typically some digital content like an ebook on some topic of interest, or an invitation to see a webinar of a reference lecturer of your industry, etc. The company is […]

Read More