Author: Marcel Odena

Yesterday, I had a call with someone who showed interest in Magnetica’s services. In marketing-sales terms, this person would be called a “prospect,” and the call would be referred to as a “discovery call,” a quick conversation to see if there’s a business opportunity or not (and then move on). However, the situation didn’t quite […]

A new metric has appeared in the LinkedIn Campaign Manager: it’s called “Audience Penetration” and can be found under the “Delivery” metrics category. What does the Audience Penetration metric measure? It measures the percentage of people you have successfully shown your ads to in relation to the total size of the audience you are targeting. […]

On August 5th, one of my professional dreams came true: visiting the LinkedIn offices in New York, located in the Empire State Building. This was made possible thanks to Madeline Chan, who opened the doors of the office to my family and me. Madeline didn’t have to do it, but she did. She welcomed us […]

It’s finally a reality: LinkedIn’s Campaign Manager lets you set up a template for tagging ad URLs to make lead tracking easier. I remember in 2018, when I was helping to create campaigns for several startups in Barcelona that were investing heavily, and you had to manually tag the ad URLs. When you then cloned […]

In this article I want to share with you the latest LinkedIn Ads news that have appeared until May 2023.

Discover these 7 ideas to segment on LinkedIn: segment by professional position, by job function, by skills (skills), segment by groups, by interests, by professional promotion and segment by company names.

The end of the year 2022 is approaching and it is usually a good time to think about good resolutions, make wish lists for next year, and do all those things that we humans usually do. And I did not want to miss this opportunity to make a list of ideas for improving LinkedIn Campaign […]

LinkedIn’s advertising platform offers multiple retargeting options, such as website visits retargeting, contact list retargeting, Lead Gen Form retargeting, Video Ads retargeting, event retargeting and company page engagement retargeting. It is a very varied range of options, some of these options immune to the problem of third-party cookies, and that allow you to implement different […]

[Article updated 02/26/2021] This article was initially written on February 21 to publicize a somewhat odd new behavior of the segment breakdown in LinkedIn’s campaign manager. As of 02/26/2021 it has been observed that the behavior of the “segment breakdown” is back to the usual, and from my point of view the desired one. Below […]

September 2020 has been a month full of changes and news for LinkedIn Ads. As for the LinkedIn platform, I would highlight the redesign of the entire interface. As for the advertising platform, there are also great novelties, such as new forms of retargeting, new bidding options, event promotion, usability issues, etc. Here you can […]

The first quarter of 2020 is over and it is time to stop for a moment and see the LinkedIn Ads news for the first quarter of 2020. New conversation ads have been introduced and also two new company targeting options. It has been a quarter marked by the emergence of the Coronavirus, which has quickly […]

COVID-19 has changed everything. We had built a society that was apparently robust, mature, immune, and a virus-like COVID-19 was enough to put every country in the world in check. The ease with which the virus spreads by the respiratory route makes it fearsome, and hence one of the main recommendations is confinement, staying home until this happens. Go […]

LinkedIn video ads are great—they’ve got all the pluses of the audiovisual format along with the advantages of the LinkedIn platform in terms of targeting users and reaching our target audience. The objective of advertising is to reach our target audience at the right time with the right message. Through LinkedIn video ads, we can […]

Para hacer un buen lead scoring lo primero que tenemos que hacer es pensar cuál es el perfil ideal de cliente (ICP – Ideal Customer Profile) que queremos conseguir y definir la asignación de puntos en función de lo que más valoramos. El objetivo de conseguir leads suele ser el de conseguir más clientes, más […]

“Audience expansion” and “LinkedIn audience network” are two options that appear in the LinkedIn Campaign settings. We can choose to enable or disable them; they’re enabled by default when you create a new campaign. So what do these two options mean? What are they for? And what criteria should we consider when deciding to enable […]

This article has been updated on the 2nd of April 2020 to show the latest version of the LinkedIn Campaign Manager. When creating a campaign on LinkedIn, you’ll sometimes create an ad you later want to delete. If that’s the case, you should know there are two ways to remove an ad on LinkedIn: I’ll […]

On Thursday, October 17, 2019, LinkedIn organised an event for the technology sector in London called “Tech Focus”. I felt fortunate and honoured to be invited by the LinkedIn team, and the experience was totally worthwhile. All the speakers were highly impressive, both in what they said and in the way they explained themselves (one […]

LinkedIn Ads made two significant changes to the platform in September 2019: (1) it added the three campaign objectives that were missing in the campaign manager interface, and (2) it modified how you pay for clicks in certain campaign types. These changes have been rolled out gradually among Linkedin marketing accounts. Some already saw the […]

LinkedIn has been releasing new features over the last few months, some of which they’ve announced officially, while others have gone unnoticed. In fact, it’s not that uncommon to suddenly notice a new option that wasn’t there yesterday when working on your LinkedIn campaigns, which is awesome! Without further ado, I present the new features […]

We have written The Ultimate Guide to LinkedIn Advertising so you can learn everything you need to know to advertise on LinkedIn. The LinkedIn Advertising guide includes these chapters: Introduction to Advertising on LinkedIn Types of LinkedIn Campaigns Types of LinkedIn Ads Targeting options on LinkedIn The Ultimate Guide to LinkedIn Advertising has been written […]

LinkedIn announced the integration of LinkedIn Ads with HubSpot in February 2019. The advantages are numerous, one of the most significant being the ability to use HubSpot contact lists (smart lists) that meet specific criteria as the audiences of our LinkedIn campaigns. Another huge benefit is that leads coming from native Linkedin forms, better known […]

When trying to grow a SaaS B2B company quickly, it’s crucial to have a great marketing team at hand to focus on corporate objectives. But how can we put a good one together? The first thing is to identify the roles and responsibilities of all the people who form the team. 1. Marketing Director The […]

Red Points has secured an investment round worth 38 million dollars. Various media outlets have published the acquisition, from from Red Points’ own press page to the prestigious TechCrunch. This is pretty big news in the industry because it isn’t easy for a start-up to reach such great heights. Red Points protects online brands against […]

Reach your potential customers with all the available LinkedIn Targeting Options: company size, company names, industry, job title, job function, job seniority, education, gender, age, member groups, interests, and more options explained below. We’ve all been putting our utmost faith in the LinkedIn platform by disclosing valuable information in our professional profiles when we register. […]

It’s hard to improve something you haven’t measured. In the marketing and sales industry, as in many other sectors, dozens of metrics have been defined to measure the performance of an activity and analyze ways to improve it. Boosting sales is normally one of the primary metrics a company will focus on. Starting with the […]

Companies that want fast growth know the secret to success lies in making sales. With sales comes revenue, which is typically recurrent, i.e., a closed sale this month will generate a monthly recurring income until the customer unsubscribes from the service. This model is typical of SaaS (Software As A Service) companies. Obviously, the product […]

Interest targeting on LinkedIn allows you to show ads to people who have specific interests. There is a list of nine major interest categories, and within each are more sub-categories – in total about 200 to choose from. While setting up a campaign on LinkedIn, we can use interest targeting to influence users who have […]

Tenacity, commitment, conviction, inspiration, devotion. These are indispensable words to do things in life in a regular and sustained way. Think for a moment about something that you have done continuously in your life: prepare yourself physically for a sport? study to get some certificates? do meditation? do yoga? learn a language? play an instrument? […]

On February 13, 2019, LinkedIn announced on its blog the integration of LinkedIn Ads with HubSpot, one of the best Marketing CRMs on the market today. So what does this mean for a company that uses HubSpot and is investing money in LinkedIn advertising? It means that you can now connect your HubSpot account with […]

In this increasingly saturated world of information the hardest thing is often to get the attention of our target audience . It happens in the field of digital marketing and happens in life itself. Has not happened to you to enter Netflix, Amazon Prime, etc., start looking for a movie and spend more than half […]