New URL tracking system in LinkedIn Ads

February 28, 2024 - Marcel Odena

It’s finally a reality: LinkedIn’s Campaign Manager lets you set up a template for tagging ad URLs to make lead tracking easier. I remember in 2018, when I was helping to create campaigns for several startups in Barcelona that were investing heavily, and you had to manually tag the ad URLs. When you then cloned […]

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What’s New on LinkedIn Ads until May 2023

June 14, 2023 - Marcel Odena

In this article I want to share with you the latest LinkedIn Ads news that have appeared until May 2023.

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7 Useful Ideas For Targeting On LinkedIn Successfully

March 1, 2023 - Marcel Odena

Discover these 7 ideas to segment on LinkedIn: segment by professional position, by job function, by skills (skills), segment by groups, by interests, by professional promotion and segment by company names.

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5 Ideas to Improve LinkedIn Campaign Manager in 2023

December 5, 2022 - Marcel Odena

The end of the year 2022 is approaching and it is usually a good time to think about good resolutions, make wish lists for next year, and do all those things that we humans usually do. And I did not want to miss this opportunity to make a list of ideas for improving LinkedIn Campaign […]

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LinkedIn Retargeting Options

July 12, 2021 - Marcel Odena

LinkedIn’s advertising platform offers multiple retargeting options, such as website visits retargeting, contact list retargeting, Lead Gen Form retargeting, Video Ads retargeting, event retargeting and company page engagement retargeting. It is a very varied range of options, some of these options immune to the problem of third-party cookies, and that allow you to implement different […]

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[Issue Solved] Segment Breakdown Display in LinkedIn Campaign Manager

February 21, 2021 - Marcel Odena

[Article updated 02/26/2021] This article was initially written on February 21 to publicize a somewhat odd new behavior of the segment breakdown in LinkedIn’s campaign manager. As of 02/26/2021 it has been observed that the behavior of the “segment breakdown” is back to the usual, and from my point of view the desired one. Below […]

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LinkedIn Ads News September 2020

November 5, 2020 - Marcel Odena

September 2020 has been a month full of changes and news for LinkedIn Ads. As for the LinkedIn platform, I would highlight the redesign of the entire interface. As for the advertising platform, there are also great novelties, such as new forms of retargeting, new bidding options, event promotion, usability issues, etc. Here you can […]

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LinkedIn Ads News for the First Quarter of 2020

April 28, 2020 - Marcel Odena

The first quarter of 2020 is over and it is time to stop for a moment and see the LinkedIn Ads news for the first quarter of 2020. New conversation ads have been introduced and also two new company targeting options. It has been a quarter marked by the emergence of the Coronavirus, which has quickly […]

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8 ideas of things you can do during these difficult days

April 1, 2020 - Marcel Odena

COVID-19 has changed everything. We had built a society that was apparently robust, mature, immune, and a virus-like COVID-19 was enough to put every country in the world in check. The ease with which the virus spreads by the respiratory route makes it fearsome, and hence one of the main recommendations is confinement, staying home until this happens. Go […]

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LinkedIn Video Ads

March 17, 2020 - Marcel Odena

LinkedIn video ads are great—they’ve got all the pluses of the audiovisual format along with the advantages of the LinkedIn platform in terms of targeting users and reaching our target audience. The objective of advertising is to reach our target audience at the right time with the right message. Through LinkedIn video ads, we can […]

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How to Do Effective Lead Scoring

February 25, 2020 - Marcel Odena

Para hacer un buen lead scoring lo primero que tenemos que hacer es pensar cuál es el perfil ideal de cliente (ICP – Ideal Customer Profile) que queremos conseguir y definir la asignación de puntos en función de lo que más valoramos. El objetivo de conseguir leads suele ser el de conseguir más clientes, más […]

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Understanding the “Audience Expansion” and the “LinkedIn Audience Network” Option

January 15, 2020 - Marcel Odena

“Audience expansion” and “LinkedIn audience network” are two options that appear in the LinkedIn Campaign settings. We can choose to enable or disable them; they’re enabled by default when you create a new campaign. So what do these two options mean? What are they for? And what criteria should we consider when deciding to enable […]

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How to Delete an Ad on LinkedIn

December 4, 2019 - Marcel Odena

This article has been updated on the 2nd of April 2020 to show the latest version of the LinkedIn Campaign Manager. When creating a campaign on LinkedIn, you’ll sometimes create an ad you later want to delete. If that’s the case, you should know there are two ways to remove an ad on LinkedIn: I’ll […]

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LinkedIn Tech Focus 2019 ideas

October 27, 2019 - Marcel Odena

On Thursday, October 17, 2019, LinkedIn organised an event for the technology sector in London called “Tech Focus”. I felt fortunate and honoured to be invited by the LinkedIn team, and the experience was totally worthwhile. All the speakers were highly impressive, both in what they said and in the way they explained themselves (one […]

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What’s New For LinkedIn Ads In September 2019

October 6, 2019 - Marcel Odena

LinkedIn Ads made two significant changes to the platform in September 2019: (1) it added the three campaign objectives that were missing in the campaign manager interface, and (2) it modified how you pay for clicks in certain campaign types. These changes have been rolled out gradually among Linkedin marketing accounts. Some already saw the […]

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What’s New in LinkedIn Ads for Q2 of 2019

July 7, 2019 - Marcel Odena

LinkedIn has been releasing new features over the last few months, some of which they’ve announced officially, while others have gone unnoticed. In fact, it’s not that uncommon to suddenly notice a new option that wasn’t there yesterday when working on your LinkedIn campaigns, which is awesome! Without further ado, I present the new features […]

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The Ultimate Guide to LinkedIn Advertising

June 10, 2019 - Marcel Odena

We have written The Ultimate Guide to LinkedIn Advertising so you can learn everything you need to know to advertise on LinkedIn. The LinkedIn Advertising guide includes these chapters: Introduction to Advertising on LinkedIn Types of LinkedIn Campaigns Types of LinkedIn Ads Targeting options on LinkedIn The Ultimate Guide to LinkedIn Advertising has been written […]

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Considerations for integrating Linkedin with HubSpot (part 2)

June 2, 2019 - Marcel Odena

LinkedIn announced the integration of LinkedIn Ads with HubSpot in February 2019. The advantages are numerous, one of the most significant being the ability to use HubSpot contact lists (smart lists) that meet specific criteria as the audiences of our LinkedIn campaigns. Another huge benefit is that leads coming from native Linkedin forms, better known […]

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Essential roles in the marketing department to grow a SaaS B2B Company

April 14, 2019 - Marcel Odena

When trying to grow a SaaS B2B company quickly, it’s crucial to have a great marketing team at hand to focus on corporate objectives. But how can we put a good one together? The first thing is to identify the roles and responsibilities of all the people who form the team. 1. Marketing Director The […]

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Red Points gets a 38 million dollar investment. 5 marketing lessons we’ve learned

April 7, 2019 - Marcel Odena

Red Points has secured an investment round worth 38 million dollars. Various media outlets have published the acquisition, from from Red Points’ own press page to the prestigious TechCrunch. This is pretty big news in the industry because it isn’t easy for a start-up to reach such great heights. Red Points protects online brands against […]

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LinkedIn Targeting Options

March 31, 2019 - Marcel Odena

Reach your potential customers with all the available LinkedIn Targeting Options: company size, company names, industry, job title, job function, job seniority, education, gender, age, member groups, interests, and more options explained below. We’ve all been putting our utmost faith in the LinkedIn platform by disclosing valuable information in our professional profiles when we register. […]

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Who is responsible for each stage of the B2B sales process?

March 23, 2019 - Marcel Odena

It’s hard to improve something you haven’t measured. In the marketing and sales industry, as in many other sectors, dozens of metrics have been defined to measure the performance of an activity and analyze ways to improve it. Boosting sales is normally one of the primary metrics a company will focus on. Starting with the […]

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The Stages of the B2B Sales Process

March 17, 2019 - Marcel Odena

Companies that want fast growth know the secret to success lies in making sales. With sales comes revenue, which is typically recurrent, i.e., a closed sale this month will generate a monthly recurring income until the customer unsubscribes from the service. This model is typical of SaaS (Software As A Service) companies. Obviously, the product […]

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Interest Targeting on LinkedIn

March 10, 2019 - Marcel Odena

Interest targeting on LinkedIn allows you to show ads to people who have specific interests. There is a list of nine major interest categories, and within each are more sub-categories – in total about 200 to choose from. While setting up a campaign on LinkedIn, we can use interest targeting to influence users who have […]

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The art of connecting with your audience

March 3, 2019 - Marcel Odena

Tenacity, commitment, conviction, inspiration, devotion. These are indispensable words to do things in life in a regular and sustained way. Think for a moment about something that you have done continuously in your life: prepare yourself physically for a sport? study to get some certificates? do meditation? do yoga? learn a language? play an instrument? […]

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LinkedIn Ads Integration with HubSpot – Part I

February 16, 2019 - Marcel Odena

On February 13, 2019, LinkedIn announced on its blog the integration of LinkedIn Ads with HubSpot, one of the best Marketing CRMs on the market today. So what does this mean for a company that uses HubSpot and is investing money in LinkedIn advertising? It means that you can now connect your HubSpot account with […]

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The ultimate essence of things, the name

January 20, 2019 - Marcel Odena

In this increasingly saturated world of information the hardest thing is often to get the attention of our target audience . It happens in the field of digital marketing and happens in life itself. Has not happened to you to enter Netflix, Amazon Prime, etc., start looking for a movie and spend more than half […]

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The Complete Guide to LinkedIn Sponsored Content

January 13, 2019 - Marcel Odena

LinkedIn sponsored content ads are very similar as regular publications in our LinkedIn feed, you see a small text and an image (banner). But the big difference is that we can segment who we want to show the ad, so that the publication has a much greater scope. If as a result of the segmentation […]

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The Definitive Google AdWords Audit Guide

January 5, 2019 - Marcel Odena

To appear in top positions in Google with Google Ads (AdWords) may seem easy at first, it may seem that you have to simply add several keywords, write an ad in whatever way “et voilà”. And certainly, the Google Ads platform is designed so that it can be made that easy, when starting the creation of […]

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What I learned in my first 100 days at Magnetica Advertising

December 28, 2018 - Marcel Odena

I wanted to take the opportunity of my first publication, and taking into account the dates on which we are, to emphasize everything learned in 2018 with Magnetica Advertising, about the wide universe that is the digital marketing and that involves disciplines as fascinating as the PPC (pay per click) and B2B lead generation. The […]

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