How to Do Effective Lead Scoring

February 25, 2020 - Marcel Odena

Para hacer un buen lead scoring lo primero que tenemos que hacer es pensar cuál es el perfil ideal de cliente (ICP – Ideal Customer Profile) que queremos conseguir y definir la asignación de puntos en función de lo que más valoramos. El objetivo de conseguir leads suele ser el de conseguir más clientes, más […]

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The Stages of the B2B Sales Process

March 17, 2019 - Marcel Odena

Companies that want fast growth know the secret to success lies in making sales. With sales comes revenue, which is typically recurrent, i.e., a closed sale this month will generate a monthly recurring income until the customer unsubscribes from the service. This model is typical of SaaS (Software As A Service) companies. Obviously, the product […]

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Basic Concepts about B2B Lead Generation

May 4, 2018 - Marcel Odena

Generate leads for companies consists on getting contact data of people ideally with the desired professional profile in exchange for something that your company offers, typically some digital content like an ebook on some topic of interest, or an invitation to see a webinar of a reference lecturer of your industry, etc. The company is […]

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