For effective lead scoring, the first thing we have to do is think about our ideal customer persona (ICP) and define the assignment of points based on what we value most. The goal of getting leads is usually to get more customers and sales, thus growing the revenue of your company. Therefore, not all leads […]
Read MoreRed Points has secured an investment round worth 38 million dollars. Various media outlets have published the acquisition, from from Red Points’ own press page to the prestigious TechCrunch. This is pretty big news in the industry because it isn’t easy for a start-up to reach such great heights. Red Points protects online brands against […]
Read MoreCompanies that want fast growth know the secret to success lies in making sales. With sales comes revenue, which is typically recurrent, i.e., a closed sale this month will generate a monthly recurring income until the customer unsubscribes from the service. This model is typical of SaaS (Software As A Service) companies. Obviously, the product […]
Read MoreKnowing how to determine the origin of your leads in a Pay Per Click (PPC) campaign is crucial when evaluating which channels are contributing the most towards lead generation and, therefore, business generation. When a valuable contact (a lead), A.K.A a potential buyer, enters your lead management tool, you want to know precisely how and […]
Read MoreLinkedin offers unparalleled advertising solutions to get B2B leads, to get leads interested or potentially interested in buying services (or products) from another company. How come ? Because Linkedin is the professional leading social network in most countries. Just as Facebook has managed to impose itself as the de facto social network for the majority […]
Read MoreGenerate leads for companies consists on getting contact data of people ideally with the desired professional profile in exchange for something that your company offers, typically some digital content like an ebook on some topic of interest, or an invitation to see a webinar of a reference lecturer of your industry, etc. The company is […]
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