How to Do Effective Lead Scoring

February 25, 2020 - Marcel Odena

For effective lead scoring, the first thing we have to do is think about our ideal customer persona (ICP) and define the assignment of points based on what we value most. The goal of getting leads is usually to get more customers and sales, thus growing the revenue of your company. Therefore, not all leads […]

Read More

Red Points gets a 38 million dollar investment. 5 marketing lessons we’ve learned

April 7, 2019 - Marcel Odena

Red Points has secured an investment round worth 38 million dollars. Various media outlets have published the acquisition, from from Red Points’ own press page to the prestigious TechCrunch. This is pretty big news in the industry because it isn’t easy for a start-up to reach such great heights. Red Points protects online brands against […]

Read More

The Stages of the B2B Sales Process

March 17, 2019 - Marcel Odena

Companies that want fast growth know the secret to success lies in making sales. With sales comes revenue, which is typically recurrent, i.e., a closed sale this month will generate a monthly recurring income until the customer unsubscribes from the service. This model is typical of SaaS (Software As A Service) companies. Obviously, the product […]

Read More

How to measure the origin of your leads in a Pay Per Click campaign (PPC)

July 20, 2018 - Marcel Odena

Knowing how to determine the origin of your leads in a Pay Per Click (PPC) campaign is crucial when evaluating which channels are contributing the most towards lead generation and, therefore, business generation. When a valuable contact (a lead), A.K.A a potential buyer, enters your lead management tool, you want to know precisely how and […]

Read More

5 Campaigns to Generate Leads on Linkedin for your Company

June 1, 2018 - Marcel Odena

Linkedin offers unparalleled advertising solutions to get B2B leads, to get leads interested or potentially interested in buying services (or products) from another company. How come ? Because Linkedin is the professional leading social network in most countries. Just as Facebook has managed to impose itself as the de facto social network for the majority […]

Read More

Basic Concepts about B2B Lead Generation

May 4, 2018 - Marcel Odena

Generate leads for companies consists on getting contact data of people ideally with the desired professional profile in exchange for something that your company offers, typically some digital content like an ebook on some topic of interest, or an invitation to see a webinar of a reference lecturer of your industry, etc. The company is […]

Read More