Why you need to create a strategy to push your leads through the sales funnel

October 25, 2018 - Marcel Odena

In this article I would like to talk about the need to create a strategy to push leads in the sales funnel . If you are developing a lead generation strategy based on content marketing, it is very likely that you will get many leads from people interested in the content that you offer them […]

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How to Optimize B2B Pay Per Click campaigns

October 19, 2018 - Marcel Odena

To optimize B2B pay-per-click campaigns, we must take into account the main metrics that have to do with generating business, such as the number of sales, the amount of sales and the number of qualified leads thanks to which it was possible to close those sales. That is, it is necessary to analyze the sales […]

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Introducing Anna Herrera: PPC Campaign Manager at Magnetica Advertising

October 12, 2018 - Marcel Odena

This week I have the pleasure to introduce you to the new addition to the Magnetica team, Anna Herrera. Anna has been doing the PPC campaign manager program since early September this year . The road is long and full of fields to learn, PPC platforms to master. It is a lot of knowledge that […]

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Open letter: Improvement proposal for the LinkedIn Campaign Manager

October 4, 2018 - Marcel Odena

On the occasion of a Linkedin event in London this Friday, which they will explain us among other things the product roadmap, here is this open letter of improvement proposals to the Linkedin Campaign Manager. These are features that we believe would help to better manage campaigns. As I say, it is open, since what […]

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How to use HubSpot to measure the sales pipeline generated by Marketing

September 30, 2018 - Marcel Odena

HubSpot is a tool designed for marketing , a global leader, both in the adoption of its use and all the features it offers. Not only it has very good features but also the implementation of these features in the tool is very successful, it is very easy to use. Its founders could be said […]

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How Does Marketing Generate Revenue for your Company

September 22, 2018 - Marcel Odena

The marketing department has traditionally been responsible for many functions in companies, from managing the website, maintaining the blog, sending mailings, merchandising topics, etc. But marketing is increasingly being asked to be accountable in terms of business generation ( sales pipeline ). If marketing manages a monthly budget of 100,000 € (100k), how much revenue it generates […]

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7 features of the old Linkedin Campaign Manager that should have the new interface

September 16, 2018 - Marcel Odena

In July 2018, approximately, Linkedin announced that the campaign manager’s version in force at that time (old onwards) would be replaced by a new version of the interface, which for now is beta. The change of the interface to the users was apparently gradual: on the same advertising account I found that my client had […]

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Difference Between Sales and Marketing

September 14, 2018 - Marcel Odena

Where is the limit between the responsibilities of the marketing department and the sales department? From my point of view the main function of the sales department is to sell, generate contracts (deals) that in return generate income and if it can be recurrent for the company better (ARR – Annual Recurring Revenue). The main […]

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Is the Pay Per Click (PPC) world sexy?

July 27, 2018 - Marcel Odena

Is the PPC world sexy? When you say that you do PPC advertising, what face do people put on? Well in my case if someone outside the advertising sector asks me what I do, I don’t even joke around and say “PPC”, because I know he would not understand me and it would be a […]

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How to measure the origin of your leads in a Pay Per Click campaign (PPC)

July 20, 2018 - Marcel Odena

Knowing how to determine the origin of your leads in a Pay Per Click (PPC) campaign is crucial when evaluating which channels are contributing the most towards lead generation and, therefore, business generation. When a valuable contact (a lead), A.K.A a potential buyer, enters your lead management tool, you want to know precisely how and […]

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Pay Per Click (PPC) Advertising to Attract Clients

July 14, 2018 - Marcel Odena

In the previous article we talked about 3 ways to grow a technology startup (although it can also apply to other types of more conventional companies). One of the ways we explained is perhaps the most intuitive: getting more customers, that is, getting more sales, more contracts that entail an increase in recurring income for […]

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5 Campaigns to Generate Leads on Linkedin for your Company

June 1, 2018 - Marcel Odena

Linkedin offers unparalleled advertising solutions to get B2B leads, to get leads interested or potentially interested in buying services (or products) from another company. How come ? Because Linkedin is the professional leading social network in most countries. Just as Facebook has managed to impose itself as the de facto social network for the majority […]

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Basic Concepts about B2B Lead Generation

May 4, 2018 - Marcel Odena

Generate leads for companies consists on getting contact data of people ideally with the desired professional profile in exchange for something that your company offers, typically some digital content like an ebook on some topic of interest, or an invitation to see a webinar of a reference lecturer of your industry, etc. The company is […]

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Basic Concepts about Google Adwords

February 13, 2017 - Marcel Odena

Learn the basic concepts of Google Adwords that you will need to intelligently structure campaigns as well as to interpret campaign data to improve them. Many of these concepts will be asked in the Google Adwords basics exam, also called “Fundamentals”. This article aims to explain the concepts in a didactic way so that later […]

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How Linkedin Advertising works

November 11, 2016 - Marcel Odena

La publicidad en Linkedin funciona mediante un sistema de segmentación basado principalmente en los atributos profesionales de sus miembros.

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Call tracking methods in Google Adwords

July 22, 2016 - Marcel Odena

Measuring calls from Google Adwords ads, and other advertising platforms, is very important to calculate the return on investment that is made in advertising . The method of using a Google forwarding phone number is a very good option to achieve this goal, in this article we explain how it works. <! – more -> […]

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