New URL tracking system in LinkedIn Ads

February 28, 2024 - Marcel Odena

It’s finally a reality: LinkedIn’s Campaign Manager lets you set up a template for tagging ad URLs to make lead tracking easier. I remember in 2018, when I was helping to create campaigns for several startups in Barcelona that were investing heavily, and you had to manually tag the ad URLs. When you then cloned […]

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What’s New on LinkedIn Ads until May 2023

June 14, 2023 - Marcel Odena

In this article I want to share with you the latest LinkedIn Ads news that have appeared until May 2023.

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[Issue Solved] Segment Breakdown Display in LinkedIn Campaign Manager

February 21, 2021 - Marcel Odena

[Article updated 02/26/2021] This article was initially written on February 21 to publicize a somewhat odd new behavior of the segment breakdown in LinkedIn’s campaign manager. As of 02/26/2021 it has been observed that the behavior of the “segment breakdown” is back to the usual, and from my point of view the desired one. Below […]

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LinkedIn Ads News September 2020

November 5, 2020 - Marcel Odena

September 2020 has been a month full of changes and news for LinkedIn Ads. As for the LinkedIn platform, I would highlight the redesign of the entire interface. As for the advertising platform, there are also great novelties, such as new forms of retargeting, new bidding options, event promotion, usability issues, etc. Here you can […]

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LinkedIn Ads News for the First Quarter of 2020

April 28, 2020 - Marcel Odena

The first quarter of 2020 is over and it is time to stop for a moment and see the LinkedIn Ads news for the first quarter of 2020. New conversation ads have been introduced and also two new company targeting options. It has been a quarter marked by the emergence of the Coronavirus, which has quickly […]

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What’s New For LinkedIn Ads In September 2019

October 6, 2019 - Marcel Odena

LinkedIn Ads made two significant changes to the platform in September 2019: (1) it added the three campaign objectives that were missing in the campaign manager interface, and (2) it modified how you pay for clicks in certain campaign types. These changes have been rolled out gradually among Linkedin marketing accounts. Some already saw the […]

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What’s New in LinkedIn Ads for Q2 of 2019

July 7, 2019 - Marcel Odena

LinkedIn has been releasing new features over the last few months, some of which they’ve announced officially, while others have gone unnoticed. In fact, it’s not that uncommon to suddenly notice a new option that wasn’t there yesterday when working on your LinkedIn campaigns, which is awesome! Without further ado, I present the new features […]

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New LinkedIn Objective-Based Campaign Manager

November 2, 2018 - Marcel Odena

LinkedIn has begun to gradually release for some accounts the new interface for creating campaigns on LinkedIn (Objective-based) designed to create campaigns based on a flow based on objectives (“New objective-based campaign creation”). This means that when creating a campaign on LinkedIn with the new interface, we must specify what goal we want to achieve […]

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