Latest LinkedIn Ads News
A new metric has appeared in the LinkedIn Campaign Manager: it’s called “Audience Penetration” and can be found under the “Delivery” metrics category. What does the Audience Penetration metric measure? It measures the percentage of people you have successfully shown your ads to in relation to the total size of the audience you are targeting. […]
Read MoreIt’s finally a reality: LinkedIn’s Campaign Manager lets you set up a template for tagging ad URLs to make lead tracking easier. I remember in 2018, when I was helping to create campaigns for several startups in Barcelona that were investing heavily, and you had to manually tag the ad URLs. When you then cloned […]
Read MoreIn this article I want to share with you the latest LinkedIn Ads news that have appeared until May 2023.
Read More[Article updated 02/26/2021] This article was initially written on February 21 to publicize a somewhat odd new behavior of the segment breakdown in LinkedIn’s campaign manager. As of 02/26/2021 it has been observed that the behavior of the “segment breakdown” is back to the usual, and from my point of view the desired one. Below […]
Read MoreSeptember 2020 has been a month full of changes and news for LinkedIn Ads. As for the LinkedIn platform, I would highlight the redesign of the entire interface. As for the advertising platform, there are also great novelties, such as new forms of retargeting, new bidding options, event promotion, usability issues, etc. Here you can […]
Read MoreThe first quarter of 2020 is over and it is time to stop for a moment and see the LinkedIn Ads news for the first quarter of 2020. New conversation ads have been introduced and also two new company targeting options. It has been a quarter marked by the emergence of the Coronavirus, which has quickly […]
Read MoreLinkedIn Ads made two significant changes to the platform in September 2019: (1) it added the three campaign objectives that were missing in the campaign manager interface, and (2) it modified how you pay for clicks in certain campaign types. These changes have been rolled out gradually among Linkedin marketing accounts. Some already saw the […]
Read MoreLinkedIn has been releasing new features over the last few months, some of which they’ve announced officially, while others have gone unnoticed. In fact, it’s not that uncommon to suddenly notice a new option that wasn’t there yesterday when working on your LinkedIn campaigns, which is awesome! Without further ado, I present the new features […]
Read MoreLinkedIn has begun to gradually release for some accounts the new interface for creating campaigns on LinkedIn (Objective-based) designed to create campaigns based on a flow based on objectives (“New objective-based campaign creation”). This means that when creating a campaign on LinkedIn with the new interface, we must specify what goal we want to achieve […]
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