Social networks offer a very good opportunity to connect with your audience. In addition to the usual activity that your business may be doing in the main social networks, you can promote certain content by paying. Most social networks allow the establishment of segmentation criteria to reach those users of the entire social network that have more affinity to the products or services that they want to advertise. Keep in mind that it is not a question of whether you usually use a social network or not, but whether your potential client uses these social networks. You already know that it is the seller who adapts to the buyer.