LinkedIn Ads Hub
Below you can find useful resources to learn how to create and manage LinkedIn campaigns. The material is organized under these 3 key pillars to make your LinkedIn campaigns work.
- 1. How to segment on Linkedin: how to reach your potential buyer.
- 2. How to communicate your message on Linkedin: how you communicate the value proposition of your product to your potential buyer.
- 3. How to measure the results of your LinkedIn campaigns: how do you analyze the results of your LinkedIn campaigns?
1. How to segment in Linkedin
LinkedIn Targeting Options
Article explaining all the segmentation options and criteria available in LinkedIn’s campaign manager: how to segment by company, industry, job title, role and more.
Targeting by interests on LinkedIn
Segmenting by interests on LinkedIn is not the most common, but you should know that there is a list of interests and that at any given time it can be useful to segment and reach your target audience.
7 Examples of how to target on LinkedIn
Article explaining 7 ideas for segmenting on LinkedIn: segmenting by professional position, by job function, by skills, segmenting by groups, by interests, by career advancement and segmenting by company name.
Audience Expansion" and "LinkedIn Audience Network" option.
The “Audience expansion” option appears as a checkbox in the segmentation of your LinkedIn campaign. But, what does it imply to activate it? What does this option do? I explain it to you in this article.
How to segment to sell a product with a high ticket price
If your product is aimed at companies and has a high ticket, you will surely be interested in this article. I explain how to reach your buyer persona and the type of companies you are interested in (Target Market).
- Currently only available in Spanish.
- How to Segment on LinkedIn to sell a product with a high average ticket
How to segment for remarketing on LinkedIn
In this article I explain all the segmentation options available for remarketing on LinkedIn.
How to do Account Based Marketing (ABM), introduction
Account Based Marketing (ABM) is a technique that focuses on impacting companies (accounts) that we are interested in acquiring as clients. This article is an introduction to ABM and explains 2 methods to do it on LinkedIn.
How to generate quality leads on LinkedIn
In this video Verónica Rodríguez and Marcel Odena talk about how to generate quality leads on LinkedIn: lead generation tactics and tips.
- Currently only available in Spanish.
- How to generate quality leads on LinkedIn
2. How to communicate your message on Linkedin
Types of Ads on Linkedin
When communicating your message on LinkedIn it is important to know what ad formats you have. In this article I explain all the LinkedIn ad formats.
- Currently only available in Spanish.
- Types of Ads on Linkedin
What sponsored content ads on LinkedIn look like.
When you log into LinkedIn and you scroll through it, you will see posts from your contacts along with ads. In this article I explain how these ads work.
Video Ads on LinkedIn
Video ads on Linkedin are great, they have all the advantages of the audiovisual format of the video itself along with the advantages offered by Linkedin to segment users and reach our target audience.
Carousel Ads on Linkedin
Carousel ads allow you to show several images in the same ad, which makes them ideal for enriching the message and above all facilitates storytelling. storytellingi.e. looking to tell a story with the ad.
- Currently only available in Spanish.
- Linkedin carousel ads
Linkedin Lead Gen Form Ads
LinkedIn makes it easy for you to collect user data by means of a contact form that is automatically filled in with the user’s data and displayed within LinkedIn itself. These are called lead generation forms.
- Currently only available in Spanish.
- Linkedin Lead Gen Form Ads
Dynamic LinkedIn Ads to generate followers
With LinkedIn advertising and the Dynamic Ads format we have the opportunity to grow the user base that follows our company. In this way we can configure the segmentation of the campaign to reach the desired audience and impact them with this type of ads.
How to work the entire funnel on LinkedIn
When someone enters LinkedIn they don’t usually enter with the idea of buying anything. It is very possible that they do not know your company or your product. Therefore, you have to deploy a strategy to gradually make your company and the value of your product known.
3. How to measure the results of your Linkedin campaigns.
How to analyze your LinkedIn campaigns in Google Analytics
You have created advertising campaigns on LinkedIn and you are sending traffic to your website. How do you know what converts the traffic coming from LinkedIn? I explain it in this article.
- Currently only available in Spanish.
- How to analyze your LinkedIn campaigns in Google Analytics
Template for analyzing the results of your campaigns on LinkedIn
With this template you can analyze for each of these campaigns the usual lead generation metrics as well as other metrics more related to your business, such as opportunities and sales achieved.
- Currently only available in Spanish.
- Template for analyzing the results of your campaigns on LinkedIn