8 ideas of things you can do during these difficult days

April 1, 2020 - Marcel Odena

COVID-19 has changed everything. We had built a society that was apparently robust, mature, immune, and a virus-like COVID-19 was enough to put every country in the world in check. The ease with which the virus spreads by the respiratory route makes it fearsome, and hence one of the main recommendations is confinement, staying home until this happens. Go […]

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How to Do Effective Lead Scoring

February 25, 2020 - Marcel Odena

For effective lead scoring, the first thing we have to do is think about our ideal customer persona (ICP) and define the assignment of points based on what we value most. The goal of getting leads is usually to get more customers and sales, thus growing the revenue of your company. Therefore, not all leads […]

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Considerations for integrating Linkedin with HubSpot (part 2)

June 2, 2019 - Marcel Odena

LinkedIn announced the integration of LinkedIn Ads with HubSpot in February 2019. The advantages are numerous, one of the most significant being the ability to use HubSpot contact lists (smart lists) that meet specific criteria as the audiences of our LinkedIn campaigns. Another huge benefit is that leads coming from native Linkedin forms, better known […]

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Essential roles in the marketing department to grow a SaaS B2B Company

April 14, 2019 - Marcel Odena

When trying to grow a SaaS B2B company quickly, it’s crucial to have a great marketing team at hand to focus on corporate objectives. But how can we put a good one together? The first thing is to identify the roles and responsibilities of all the people who form the team. 1. Marketing Director The […]

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Red Points gets a 38 million dollar investment. 5 marketing lessons we’ve learned

April 7, 2019 - Marcel Odena

Red Points has secured an investment round worth 38 million dollars. Various media outlets have published the acquisition, from from Red Points’ own press page to the prestigious TechCrunch. This is pretty big news in the industry because it isn’t easy for a start-up to reach such great heights. Red Points protects online brands against […]

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The Stages of the B2B Sales Process

March 17, 2019 - Marcel Odena

Companies that want fast growth know the secret to success lies in making sales. With sales comes revenue, which is typically recurrent, i.e., a closed sale this month will generate a monthly recurring income until the customer unsubscribes from the service. This model is typical of SaaS (Software As A Service) companies. Obviously, the product […]

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The art of connecting with your audience

March 3, 2019 - Marcel Odena

Tenacity, commitment, conviction, inspiration, devotion. These are indispensable words to do things in life in a regular and sustained way. Think for a moment about something that you have done continuously in your life: prepare yourself physically for a sport? study to get some certificates? do meditation? do yoga? learn a language? play an instrument? […]

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The ultimate essence of things, the name

January 20, 2019 - Marcel Odena

In this increasingly saturated world of information the hardest thing is often to get the attention of our target audience . It happens in the field of digital marketing and happens in life itself. Has not happened to you to enter Netflix, Amazon Prime, etc., start looking for a movie and spend more than half […]

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The Magnetica Advertising Blog’s Posts of 2018

December 23, 2018 - Marcel Odena

2018 is over and following the inertia of taking stock of 2018 of what has been accomplished, we want to summarize the articles that we have published in the Magnetica Advertising Blog . It has been many hours of dedication, thousands of words put one behind the other to weave a theory of doing good […]

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7 Inbound Marketing Best Practices to Generate Leads

December 3, 2018 - Marcel Odena

Generating sales from marketing is a very complete sport. You have to master several facets of marketing and make them work together so that the message we convey is consistent across all channels. Getting a sale from someone who already knows he want our product / service is easy. The tricky thing is to get […]

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3 Retargeting Campaign Ideas to Generate More Sales

November 25, 2018 - Marcel Odena

Remarketing campaigns are an essential tool to contribute through pay per click advertising (PPC) to direct users along the path from discovering your company (awareness phase) until they decide to buy your product or service (purchase phase). This is called the “customer journey”, the journey that the user makes until becoming a customer. Through remarketing […]

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Our 3 favourite B2B marketing podcasts that you should listen to

November 11, 2018 - Marcel Odena

Podcasts are a great way to consume content on the topics that we like. Nowadays there are podcasts on almost all imaginable themes and podcasts related to marketing could not be less. There are dozens, hundreds, in Spanish, in English, in other languages. Some are focused on PPC, focused on SEO, other are more general […]

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Why you need to create a strategy to push your leads through the sales funnel

October 25, 2018 - Marcel Odena

In this article I would like to talk about the need to create a strategy to push leads in the sales funnel . If you are developing a lead generation strategy based on content marketing, it is very likely that you will get many leads from people interested in the content that you offer them […]

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How to use HubSpot to measure the sales pipeline generated by Marketing

September 30, 2018 - Marcel Odena

HubSpot is a tool designed for marketing , a global leader, both in the adoption of its use and all the features it offers. Not only it has very good features but also the implementation of these features in the tool is very successful, it is very easy to use. Its founders could be said […]

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How Does Marketing Generate Revenue for your Company

September 22, 2018 - Marcel Odena

The marketing department has traditionally been responsible for many functions in companies, from managing the website, maintaining the blog, sending mailings, merchandising topics, etc. But marketing is increasingly being asked to be accountable in terms of business generation ( sales pipeline ). If marketing manages a monthly budget of 100,000 € (100k), how much revenue it generates […]

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Difference Between Sales and Marketing

September 14, 2018 - Marcel Odena

Where is the limit between the responsibilities of the marketing department and the sales department? From my point of view the main function of the sales department is to sell, generate contracts (deals) that in return generate income and if it can be recurrent for the company better (ARR – Annual Recurring Revenue). The main […]

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