Magnetica Advertising Blog

LinkedIn Advertising   B2B Marketing   PPC   Lead Generation   Google Ads


Pay Per Click (PPC) Advertising to Attract Clients

July 14, 2018 - Marcel Odena

In the previous article we talked about 3 ways to grow a technology startup (although it can also apply to other types of more conventional companies). One of the ways we explained is perhaps the most intuitive: getting more customers, that is, getting more sales, more contracts that entail an increase in recurring income for […]

Read More

5 Campaigns to Generate Leads on Linkedin for your Company

June 1, 2018 - Marcel Odena

Linkedin offers unparalleled advertising solutions to get B2B leads, to get leads interested or potentially interested in buying services (or products) from another company. How come ? Because Linkedin is the professional leading social network in most countries. Just as Facebook has managed to impose itself as the de facto social network for the majority […]

Read More

Basic Concepts about B2B Lead Generation

May 4, 2018 - Marcel Odena

Generate leads for companies consists on getting contact data of people ideally with the desired professional profile in exchange for something that your company offers, typically some digital content like an ebook on some topic of interest, or an invitation to see a webinar of a reference lecturer of your industry, etc. The company is […]

Read More

Basic Concepts about Google Adwords

February 13, 2017 - Marcel Odena

Learn the basic concepts of Google Adwords that you will need to intelligently structure campaigns as well as to interpret campaign data to improve them. Many of these concepts will be asked in the Google Adwords basics exam, also called “Fundamentals”. This article aims to explain the concepts in a didactic way so that later […]

Read More

How Linkedin Advertising works

November 11, 2016 - Marcel Odena

La publicidad en Linkedin funciona mediante un sistema de segmentación basado principalmente en los atributos profesionales de sus miembros.

Read More

Call tracking methods in Google Adwords

July 22, 2016 - Marcel Odena

Measuring calls from Google Adwords ads, and other advertising platforms, is very important to calculate the return on investment that is made in advertising . The method of using a Google forwarding phone number is a very good option to achieve this goal, in this article we explain how it works. <! – more -> […]

Read More