Magnetica Advertising Blog

LinkedIn Advertising   B2B Marketing   PPC   Lead Generation   Google Ads


The Complete Guide to LinkedIn Sponsored Content

January 13, 2019 - Marcel Odena

LinkedIn sponsored content ads are very similar as regular publications in our LinkedIn feed, you see a small text and an image (banner). But the big difference is that we can segment who we want to show the ad, so that the publication has a much greater scope. If as a result of the segmentation […]

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The Definitive Google AdWords Audit Guide

January 5, 2019 - Marcel Odena

To appear in top positions in Google with Google Ads (AdWords) may seem easy at first, it may seem that you have to simply add several keywords, write an ad in whatever way “et voilà”. And certainly, the Google Ads platform is designed so that it can be made that easy, when starting the creation of […]

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What I learned in my first 100 days at Magnetica Advertising

December 28, 2018 - Marcel Odena

I wanted to take the opportunity of my first publication, and taking into account the dates on which we are, to emphasize everything learned in 2018 with Magnetica Advertising, about the wide universe that is the digital marketing and that involves disciplines as fascinating as the PPC (pay per click) and B2B lead generation. The […]

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The Magnetica Advertising Blog’s Posts of 2018

December 23, 2018 - Marcel Odena

2018 is over and following the inertia of taking stock of 2018 of what has been accomplished, we want to summarize the articles that we have published in the Magnetica Advertising Blog . It has been many hours of dedication, thousands of words put one behind the other to weave a theory of doing good […]

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How to use Account Based Marketing (ABM) to influence and get your ideal clients

December 7, 2018 - Marcel Odena

The strategy of Account Based Marketing (ABM) is to identify a series of accounts or key companies to focus both marketing and sales efforts and thus maximize the chances of getting those accounts as customers . Both the CEO of your company, as the director of marketing and sales, known (or should known) the list […]

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7 Inbound Marketing Best Practices to Generate Leads

December 3, 2018 - Marcel Odena

Generating sales from marketing is a very complete sport. You have to master several facets of marketing and make them work together so that the message we convey is consistent across all channels. Getting a sale from someone who already knows he want our product / service is easy. The tricky thing is to get […]

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3 Retargeting Campaign Ideas to Generate More Sales

November 25, 2018 - Marcel Odena

Remarketing campaigns are an essential tool to contribute through pay per click advertising (PPC) to direct users along the path from discovering your company (awareness phase) until they decide to buy your product or service (purchase phase). This is called the “customer journey”, the journey that the user makes until becoming a customer. Through remarketing […]

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How to use LinkedIn Dynamic Ads to generate followers and leads

November 18, 2018 - Marcel Odena

LinkedIn Dynamic Ads have a rectangular format (300×250 pixels) and are displayed on the right side of the LinkedIn page in desktop format (on mobile phones they don’t appear). They have a privileged space since it is an area of the page that looks a lot and does not disappear immediately when we start to […]

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Our 3 favourite B2B marketing podcasts that you should listen to

November 11, 2018 - Marcel Odena

Podcasts are a great way to consume content on the topics that we like. Nowadays there are podcasts on almost all imaginable themes and podcasts related to marketing could not be less. There are dozens, hundreds, in Spanish, in English, in other languages. Some are focused on PPC, focused on SEO, other are more general […]

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New LinkedIn Objective-Based Campaign Manager

November 2, 2018 - Marcel Odena

LinkedIn has begun to gradually release for some accounts the new interface for creating campaigns on LinkedIn (Objective-based) designed to create campaigns based on a flow based on objectives (“New objective-based campaign creation”). This means that when creating a campaign on LinkedIn with the new interface, we must specify what goal we want to achieve […]

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Why you need to create a strategy to push your leads through the sales funnel

October 25, 2018 - Marcel Odena

In this article I would like to talk about the need to create a strategy to push leads in the sales funnel . If you are developing a lead generation strategy based on content marketing, it is very likely that you will get many leads from people interested in the content that you offer them […]

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How to Optimize B2B Pay Per Click campaigns

October 19, 2018 - Marcel Odena

To optimize B2B pay-per-click campaigns, we must take into account the main metrics that have to do with generating business, such as the number of sales, the amount of sales and the number of qualified leads thanks to which it was possible to close those sales. That is, it is necessary to analyze the sales […]

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Introducing Anna Herrera: PPC Campaign Manager at Magnetica Advertising

October 12, 2018 - Marcel Odena

This week I have the pleasure to introduce you to the new addition to the Magnetica team, Anna Herrera. Anna has been doing the PPC campaign manager program since early September this year . The road is long and full of fields to learn, PPC platforms to master. It is a lot of knowledge that […]

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Open letter: Improvement proposal for the LinkedIn Campaign Manager

October 4, 2018 - Marcel Odena

On the occasion of a Linkedin event in London this Friday, which they will explain us among other things the product roadmap, here is this open letter of improvement proposals to the Linkedin Campaign Manager. These are features that we believe would help to better manage campaigns. As I say, it is open, since what […]

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How to use HubSpot to measure the sales pipeline generated by Marketing

September 30, 2018 - Marcel Odena

HubSpot is a tool designed for marketing , a global leader, both in the adoption of its use and all the features it offers. Not only it has very good features but also the implementation of these features in the tool is very successful, it is very easy to use. Its founders could be said […]

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How Does Marketing Generate Revenue for your Company

September 22, 2018 - Marcel Odena

The marketing department has traditionally been responsible for many functions in companies, from managing the website, maintaining the blog, sending mailings, merchandising topics, etc. But marketing is increasingly being asked to be accountable in terms of business generation ( sales pipeline ). If marketing manages a monthly budget of 100,000 € (100k), how much revenue it generates […]

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7 features of the old Linkedin Campaign Manager that should have the new interface

September 16, 2018 - Marcel Odena

In July 2018, approximately, Linkedin announced that the campaign manager’s version in force at that time (old onwards) would be replaced by a new version of the interface, which for now is beta. The change of the interface to the users was apparently gradual: on the same advertising account I found that my client had […]

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Difference Between Sales and Marketing

September 14, 2018 - Marcel Odena

Where is the limit between the responsibilities of the marketing department and the sales department? From my point of view the main function of the sales department is to sell, generate contracts (deals) that in return generate income and if it can be recurrent for the company better (ARR – Annual Recurring Revenue). The main […]

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Is the Pay Per Click (PPC) world sexy?

July 27, 2018 - Marcel Odena

Is the PPC world sexy? When you say that you do PPC advertising, what face do people put on? Well in my case if someone outside the advertising sector asks me what I do, I don’t even joke around and say “PPC”, because I know he would not understand me and it would be a […]

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How to measure the origin of your leads in a Pay Per Click campaign (PPC)

July 20, 2018 - Marcel Odena

Knowing how to determine the origin of your leads in a Pay Per Click (PPC) campaign is crucial when evaluating which channels are contributing the most towards lead generation and, therefore, business generation. When a valuable contact (a lead), A.K.A a potential buyer, enters your lead management tool, you want to know precisely how and […]

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