Magnetica Advertising Blog

LinkedIn Advertising   B2B Marketing   PPC   Lead Generation   Google Ads


LinkedIn Targeting Options

March 31, 2019 - Marcel Odena

Reach your potential customers with all the available LinkedIn Targeting Options: company size, company names, industry, job title, job function, job seniority, education, gender, age, member groups, interests, and more options explained below. We’ve all been putting our utmost faith in the LinkedIn platform by disclosing valuable information in our professional profiles when we register. […]

Read More

Who is responsible for each stage of the B2B sales process?

March 23, 2019 - Marcel Odena

It’s hard to improve something you haven’t measured. In the marketing and sales industry, as in many other sectors, dozens of metrics have been defined to measure the performance of an activity and analyze ways to improve it. Boosting sales is normally one of the primary metrics a company will focus on. Starting with the […]

Read More

The Stages of the B2B Sales Process

March 17, 2019 - Marcel Odena

Companies that want fast growth know the secret to success lies in making sales. With sales comes revenue, which is typically recurrent, i.e., a closed sale this month will generate a monthly recurring income until the customer unsubscribes from the service. This model is typical of SaaS (Software As A Service) companies. Obviously, the product […]

Read More

Interest Targeting on LinkedIn

March 10, 2019 - Marcel Odena

Interest targeting on LinkedIn allows you to show ads to people who have specific interests. There is a list of nine major interest categories, and within each are more sub-categories – in total about 200 to choose from. While setting up a campaign on LinkedIn, we can use interest targeting to influence users who have […]

Read More

The art of connecting with your audience

March 3, 2019 - Marcel Odena

Tenacity, commitment, conviction, inspiration, devotion. These are indispensable words to do things in life in a regular and sustained way. Think for a moment about something that you have done continuously in your life: prepare yourself physically for a sport? study to get some certificates? do meditation? do yoga? learn a language? play an instrument? […]

Read More

LinkedIn Ads Integration with HubSpot – Part I

February 16, 2019 - Marcel Odena

On February 13, 2019, LinkedIn announced on its blog the integration of LinkedIn Ads with HubSpot, one of the best Marketing CRMs on the market today. So what does this mean for a company that uses HubSpot and is investing money in LinkedIn advertising? It means that you can now connect your HubSpot account with […]

Read More

The ultimate essence of things, the name

January 20, 2019 - Marcel Odena

In this increasingly saturated world of information the hardest thing is often to get the attention of our target audience . It happens in the field of digital marketing and happens in life itself. Has not happened to you to enter Netflix, Amazon Prime, etc., start looking for a movie and spend more than half […]

Read More

The Complete Guide to LinkedIn Sponsored Content

January 13, 2019 - Marcel Odena

LinkedIn sponsored content ads are very similar as regular publications in our LinkedIn feed, you see a small text and an image (banner). But the big difference is that we can segment who we want to show the ad, so that the publication has a much greater scope. If as a result of the segmentation […]

Read More

The Definitive Google AdWords Audit Guide

January 5, 2019 - Marcel Odena

To appear in top positions in Google with Google Ads (AdWords) may seem easy at first, it may seem that you have to simply add several keywords, write an ad in whatever way “et voilà”. And certainly, the Google Ads platform is designed so that it can be made that easy, when starting the creation of […]

Read More

What I learned in my first 100 days at Magnetica Advertising

December 28, 2018 - Marcel Odena

I wanted to take the opportunity of my first publication, and taking into account the dates on which we are, to emphasize everything learned in 2018 with Magnetica Advertising, about the wide universe that is the digital marketing and that involves disciplines as fascinating as the PPC (pay per click) and B2B lead generation. The […]

Read More

The Magnetica Advertising Blog’s Posts of 2018

December 23, 2018 - Marcel Odena

2018 is over and following the inertia of taking stock of 2018 of what has been accomplished, we want to summarize the articles that we have published in the Magnetica Advertising Blog . It has been many hours of dedication, thousands of words put one behind the other to weave a theory of doing good […]

Read More

How to use Account Based Marketing (ABM) to influence and get your ideal clients

December 7, 2018 - Marcel Odena

The strategy of Account Based Marketing (ABM) is to identify a series of accounts or key companies to focus both marketing and sales efforts and thus maximize the chances of getting those accounts as customers . Both the CEO of your company, as the director of marketing and sales, known (or should known) the list […]

Read More

7 Inbound Marketing Best Practices to Generate Leads

December 3, 2018 - Marcel Odena

Generating sales from marketing is a very complete sport. You have to master several facets of marketing and make them work together so that the message we convey is consistent across all channels. Getting a sale from someone who already knows he want our product / service is easy. The tricky thing is to get […]

Read More

3 Retargeting Campaign Ideas to Generate More Sales

November 25, 2018 - Marcel Odena

Remarketing campaigns are an essential tool to contribute through pay per click advertising (PPC) to direct users along the path from discovering your company (awareness phase) until they decide to buy your product or service (purchase phase). This is called the “customer journey”, the journey that the user makes until becoming a customer. Through remarketing […]

Read More

How to use LinkedIn Dynamic Ads to generate followers and leads

November 18, 2018 - Marcel Odena

LinkedIn Dynamic Ads have a rectangular format (300×250 pixels) and are displayed on the right side of the LinkedIn page in desktop format (on mobile phones they don’t appear). They have a privileged space since it is an area of the page that looks a lot and does not disappear immediately when we start to […]

Read More

Our 3 favourite B2B marketing podcasts that you should listen to

November 11, 2018 - Marcel Odena

Podcasts are a great way to consume content on the topics that we like. Nowadays there are podcasts on almost all imaginable themes and podcasts related to marketing could not be less. There are dozens, hundreds, in Spanish, in English, in other languages. Some are focused on PPC, focused on SEO, other are more general […]

Read More

New LinkedIn Objective-Based Campaign Manager

November 2, 2018 - Marcel Odena

LinkedIn has begun to gradually release for some accounts the new interface for creating campaigns on LinkedIn (Objective-based) designed to create campaigns based on a flow based on objectives (“New objective-based campaign creation”). This means that when creating a campaign on LinkedIn with the new interface, we must specify what goal we want to achieve […]

Read More

Why you need to create a strategy to push your leads through the sales funnel

October 25, 2018 - Marcel Odena

In this article I would like to talk about the need to create a strategy to push leads in the sales funnel . If you are developing a lead generation strategy based on content marketing, it is very likely that you will get many leads from people interested in the content that you offer them […]

Read More

How to Optimize B2B Pay Per Click campaigns

October 19, 2018 - Marcel Odena

To optimize B2B pay-per-click campaigns, we must take into account the main metrics that have to do with generating business, such as the number of sales, the amount of sales and the number of qualified leads thanks to which it was possible to close those sales. That is, it is necessary to analyze the sales […]

Read More

Introducing Anna Herrera: PPC Campaign Manager at Magnetica Advertising

October 12, 2018 - Marcel Odena

This week I have the pleasure to introduce you to the new addition to the Magnetica team, Anna Herrera. Anna has been doing the PPC campaign manager program since early September this year . The road is long and full of fields to learn, PPC platforms to master. It is a lot of knowledge that […]

Read More